Marketing DatabasesGDPR is in-place, and will be enforced in May 2018 - when mass mailing will have to stop. I'm looking forward to the 'shake-up' and the challange of redesigning marketing around definable responses.
In the past, I created 'rapid responsive segmentation', that allowed the campaign segment to be massaged, in the requirments meeting, rather than over days of repeated runs. Tie-in 'live' response rate analysis (rather than weeks late post-campaign analysis), and you could be sure a customer wants the message, and engage them.
Reporting, BI & Big DataMy preferred analysis tool is QlikView, which I've used to analyse performance KPI's, for NHS Direct. It 'plugs-in' to most flavours of database (SQL, Oracle, SAGE, SalesForce), along with excel, and XML from external data sources.
I've also spent 5 years using Crystal Reports, and SyBase Infomaker. The former, for RNIB operations (monthly ROI, I&E, scorecards, etc) as well bespoke reports to track the efficacy of the parallel run during a large DB database migration during 'live' operations. The latter for Harrow County Council.
Database AdministrationI started altering database's 14 years ago, and have been connecting with databases, through reporting tools, and 'active' web pages, for over 20 years. So database applications
I currently use responsive grid HTML5, to scale content to screens of any size. But for wcities (multi-lingual travel information site) I used SSI detects, and CSS, to alter the content depending on browser type, screen size & default language. I also used DIV layers, and trasparency, to add scaleable full-screen images behind the content. This worked on mobile phones, WAP, Apple, PC's, and the early internet TV boxes.